MMA Lead Writer July 21, 2020 Feedback Comment Bubble Icon
“A crummy commercial. “
You could or might not remember that line from the xmas tale, the film that now plays constantly on every tv channel from Halloween to Boxing Day. Ralphie, the primary character, has simply discovered that a hard-earned and long-anticipated “secret decoder pin” had been actually just a Greatest Generation-era viral advertising tool for rich, chocolatey Ovaltine.
In viewing a few of the UFC’s present activities, specifically those broadcast from Fight Island, We began to get that “crummy commercial” feeling. Like some body had been attempting to talk me personally into one thing, but i possibly couldn’t quite make the language out.
After having a better look, it becomes clear the UFC and Abu Dhabi, the town where Fight Island resides, are rather shamelessly making use of these occasions as being a marketing car to drive tourism to Yas Island, which holds Fight Island, and Abu Dhabi, that is found in the United Arab Emirates.
In lots of areas of the broadcast, location takes precedence on the real battles. This might appear innocuous at first—and no a person’s suggesting anyone is doing any such thing also remotely wrong here from a appropriate standpoint—but whenever recalling that the UAE just isn’t precisely a beacon of virtue from the local or globe phase, relating to peoples liberties businesses, just a little additional customer information might be warranted.
Just how is perhaps all of this occurring? Why don’t we just simply simply take final Saturday’s broadcast of UFC Fight Island 2 for instance associated with UFC seeming to make use of key moments of airtime as being a place more for the occasion location as compared to occasion it self. We viewed the thing that is whole see just what unfolded, regardless of if these exact things are not totally quantifiable.
The broadcast started with a few very easy terms: “Tonight, a week that is unforgettable Fight Island continues! ” Oahu is the type or sort of simple and not-so-subtle messaging—this is exciting due to the area, maybe maybe not the fights—that arises throughout the broadcast. Continue reading A Crummy Commercial? UFC Fight Island Desires To Sell You The Next Vacation